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SEO

Search Engine Optimization(SEO) is a process that will help you gain visibility through organic search engine results. Think about it this way - if you are a jeweller that offers handmade jewellery, SEO methods make it easier for potential customers to find you in their search results without the use of paid ads. 

Why bother with SEO?

Traffic is good, but relevant traffic is even better

At Cosmos, our goal is to make your website climb up the rankings, so that you’re at the top of your game, AND Google’s results page. The whole idea is for your business to be there at the right time, in the right place so you can provide your product or service to a customer when they need you most.

What is SEO?

Search engine optimisation or SEO, simply put is how we increase the organic traffic to your website. This is different from paid search like google ads, or traffic that comes from social media ads. The main advantage here is that you won't have to pay for potential customers to land on your website and buy your products or services.

Where do I sign up?!

Slow down! Look, we know that the prospect of funnelling buyers who are actively searching for products/services like yours without the high cost of paid ads is obviously extremely attractive to any business or entrepreneur no matter the size of your operation. 

So what is organic search?

Organic Search are search results generated by a search engine (such as google, yahoo or bing) who's ranking is not influenced by paid search. What this means is that regardless of how good your competitors google ads campaign is, or how much they bid on keywords, not only will you display on that search, but you also will not pay to be displayed. 

Organic search results are ranked based on their relevance to the user, in turn, that means that any organic traffic is going to have a much higher conversion rate on your website than a paid search as your content is much more relevant to them.

Paid Search (google ads)

Organic Search (SEO)

difference between ppc google ads and seo
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So what does SEO look like?

We understand that SEO work can get complicated. With Google's algorithm updating frequently, it can get difficult to keep track of what is considered ‘favourable’ for SEO and what is not.

 

However, there is a silver lining to this. Leave it to us to get into the nitty-gritty SEO work and deliver consistent results for your business.

How do we do this?

First, we take a look at your current website’s ranking. We pay attention to key performance indicators such as site structure, keywords, quality content and Click Through Rate (CTR)and identify your position against your competitors.  

 

We help clients regain control of their SEO by devising a tailor-made strategy that will provide them with quick wins at first, but establish a strong digital presence in the long-run.

We set you up for long term success. SEO is not a one-solution fix We take on an adaptive and innovating approach, ensuring that our SEO methods are continually tweaked for optimisation in order to deliver you consistent, positive and profitable results.