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Google is the world’s largest advertising platform, with 3.5 billion searches occurring on a daily basis. This represents a huge opportunity for your business to grow in profits, allowing for a business owner like yourself to show ads with your google ads showing up at the right time, at the right place.

Google Ads

Here's what you need to know

Google ads campaigns consist of Google Search and Google Display.

Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

Google Ads is a platform that falls under a category known as pay-per-click (PPC), where you pay every time someone clicks on your ad. Certain google ad campaigns are classed as pay-per-impression (CPM) where you pay every time your ad is viewed (such as google display campaigns)

Search Advertising

 Is the only advertising platform that allows you to specifically target customers, at the EXACT time that the user is searching for what you are selling

Display advertising 

Reaches over 80% of the internet through display partners, Gmail banners, Youtube and more!. We don't have to tell you why that gives you an enormous reach!

Do you like statistics? Of course you do you are a business owner.

  • Google Dominates 75% of Search results

  • 40-50% of all searches end in ad click

  • Google Ads have a click-through rate of nearly 8%

  • For users who are ready to buy, paid ads on Google get 65% of the clicks.

  • 43% of customers buy something they’ve seen on a YouTube ad

Google Ads are an effective way to drive high-quality traffic, or customers, to your website at a time when they are most likely to take a valuable action, such as convert to a lead, call you directly, make a purchase or visit you at a physical store. At Cosmos, we hate the cookie-cutter approaches to such an elegant advertising platform that a lot (if not most) of our competitors take. As with the rest of our services, our approach is truly tailored for you to succeed.

Google Ads for E-commerce

The goal with commerce has always been foot traffic. Get your products on display in front of as many people as possible. That's why a small storefront on 5th Avenue in Manhattan or Bourke Street in Melbourne will cost you more than a potentially bigger store not 10 minutes away; Because way WAY more people will be walking past, seeing your products on display, and end up buying from you. You would have to compete with other businesses for the best location with the most foot traffic, the same applies to the digital space. With PPC ads the keywords are the prize, as opposed to a physical location. Win the bid from your competitors, and your products get seen by more people.

On top of overall better exposure, through display campaigns, you can entice your target audience with your products and a competitive price. Any time someone is looking to buy something that you offer, in the price range that is most profitable to you.

google display ads for ecommerce

This is the first thing potential customers are going to see when shopping online, even before stores they have already bought from. Through clever targeting, we can help you absorb loyal customers from your competitors and convert them to your own all while making sure that no one is doing the same to you!

Find out more about E-Commerce and how Cosmos can help you grow more profitable here.