According to the Content Marketing Institute,
"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."
In essence, content marketing allows you to use unique and creative content that appeals to your niche customers to build your brand, bring in new customers and keep your current ones loyal.
What types of content can you market with?
The short answer is all of them. Different mediums and platforms attract different types of customers and the best combination of outlets will depend on what type of business you run, what type of customers you want to attract, and what your goals are.
Showcase your brand in a stunning way
Visual communication is one of the most widely used forms of marketing out there. Everything from infographics, promo videos to highlight your product or compress a long list of services into an easy to digest and appealing package or everything in between. Our teams specialize in creating appealing and engaging content to draw in new business. Unlike our competitors that will simply create what you ask, at Cosmos we will advise you along the way, working closely with our in house sales and marketing teams to create video content that will appeal directly to your target audience and achieve the goals you want.
Generate traffic through the magic of SEO
Blog posts are short informal, content-rich articles. Blog posts can deliver information and content to keep your target market engaged on your website. However, one of the most important and prominent uses of blog posts is to boost your SEO. Blog posts are not all created equal, you can have an extremely informative piece of literature that does nothing for your websites ranking on search engines. Through a targeted approach however, and with the proper structure and keyword optimization, we can use this tool to drive new traffic to your website, without the need for paid ads such as Google ads or social media ads.
Build brand awareness on your social platforms
So what is copywriting? The objective of copywriting is to encourage customers to take valuable action through your posts, whether that is generating a lead, making a purchase or signing up to a mailing list for future email marketing. Regardless of the platform an effective social media copywriting strategy is the key to keeping your audience engaged and drawing in new business through social media posts. With our in house graphics designers, photographers and social media gurus constantly working to keep your hashtag and keyword lists up to date, we will create stunning content and an effective campaign.
Increase your leads and improve conversion rates
Let’s be honest, most people have become accustomed to companies marketing products and/or services online. We have developed an instinct of sorts to shy away from ads unless they are extremely engaging. Offering your potential customers a free E-Book at the start of the sales process can be an easy and less pushy way of generating leads that convert to sales. Marketing through E-books is most effective for businesses that are more service-oriented for example an interior design company rather than product-focused businesses such as an E-commerce website.
A brilliant business needs a brilliant website
Website copywriting is the process of creating all the content that goes on your website. Everything from landing pages, product pages and your graphics. An attractive website copy will keep your visitors engaged and interested resulting in more sales. Website copywriting can be a complicated task, with many copycat copywriting companies emerging in recent years as more and more businesses move online. Our competitors try to take advantage of business owners savvy instinct to save money, offering cheap and fast ‘results’. In reality creating a website from a template that looks just like 1000 others, with useless content and stock photos.
At Cosmos we pride ourselves in providing tailored solutions, every aspect of what we create is tailored to your business and your goals. A good website copy is often the first thing we recommend to an emerging business, adjusting your content with targeted keywords to improve your SEO, and proven custom made visual content to keep your customers engaged.
Engage your audience in a different environment
The biggest benefit of good audio content is to engage your potential customers in a screen-free environment. Through the use of podcasts, audiobooks or audio ads, you can provide an extremely easy to consume form of content. Think about the last time you listened to a podcast while cooking, now think about how many times you have recommended that to your friends and family. Exactly. Audio marketing is on the rise, with over US$4 billion spent on digital audio ads (not including radio) in 2020, that number is expected to exceed US$8 billion by 2025.
An engaging podcast will allow you to market your brand within the content itself, driving up your organic traffic and revenue over time.
Do you still need more?
That's understandable, it can be hard to decide the best option for you, often the best solution is a combination of different content marketing as well as other more aggressive marketing services. Talk to a consultant today to get a free plan!